Ultra is NordicTrack’s most prestigious
product line. Launched with the Ultra 1 treadmill in late 2024, the Ultra line boasts the ultimate form and function for connected fitness experiences.
The purpose of Ultra is to elevate NordicTrack, not stand on it’s own. Ultra is designed for both consumer and commercial spaces.
A Brand Within a Brand
The Ultra line represents NordicTrack’s most elevated brand expression to date. Beyond the treadmill itself, Ultra 1 was conceived as a holistic design system — spanning product, retail, packaging, and digital experiences.
The brand guide defines everything from typography and color palettes to photography and retail applications, ensuring Ultra 1 maintains a distinct luxury identity while remaining connected to the larger NordicTrack ecosystem. By codifying these standards, Ultra 1 establishes a blueprint for future product lines and reinforces NordicTrack’s position at the intersection of performance, innovation, and design.
