NordicTrack + iFIT

NordicTrack is a flagship brand under the iFIT ecosystem, delivering premium connected fitness equipment to consumers worldwide. iFIT powers the interactive experience behind the machines — from immersive global workouts to trainer-led classes — making the brand’s physical products inseparable from its digital platform. Together, NordicTrack and iFIT create a seamless fitness journey that blends cutting-edge design with personalized training, inspiring members to move, progress, and stay engaged.