Trainer Games
iFIT's first original reality series.
Watch now on Amazon and YouTube.
Project Overview
Trainer Games is iFIT's first original reality series — a six-episode competition show streaming on Amazon Prime Video in which ten elite fitness competitors battle to become the next iFIT trainer. From brand identity to website to campaign creative, this project required building a complete entertainment brand from the ground up, on an accelerated timeline, while meeting the production standards of a major streaming partner.
Creative Director
Brand identity, web design, campaign creative, social, contestant & talent creative
Year
2026
iFIT Enters Entertainment
Trainer Games marked a significant expansion for iFIT — from connected fitness platform to original content creator. The show features ten competitors coached through grueling physical and mental challenges by iFIT's top trainers, hosted by Broadway dancer and TV personality Amanda Kloots, and produced in partnership with Amazon Prime Video, Samsung, Sony, Thorne, and iHeart Radio. Designing for this project meant thinking beyond brand guidelines and into the full visual language of a show — one that needed to feel premium, kinetic, and unmistakably iFIT.
Mini brand guide
The Trainer Games brand system was built from scratch — a complete visual identity designed to perform across streaming, web, social, partner integrations, and physical production. The mark, color palette, and type system were developed to feel premium and kinetic: bold enough for entertainment, grounded enough to stay unmistakably iFIT.
Websites
trainergames.com served as the central hub for the series: housing episode guides, contestant profiles, trainer bios, and streaming links. Designed to convert curiosity into viewership for fans arriving from social, paid media, and Amazon Prime Video.
Across every channel, before and after the premiereThe campaign spanned paid media, email, social content, contestant creative, and partner co-branded assets. From contestant reveal posts to episode-drop emails to Samsung and iHeartRadio partner placements, every touchpoint was built to feel like it came from the same world.
